Anchor Intelligence: Advertiser and Agency Solutions

As online advertising continues to account for an increasing percentage of advertising spend, and as this period of economic uncertainty continues, advertisers need to ensure they are getting the best ROI possible. However, abuse, malicious bots, legitimate web crawlers, and other forms of non-converting traffic can severely skew conversion and other performance metrics leading to suboptimal campaign management decisions. Anchor Intelligence removes poor quality traffic from the ROI equation giving advertisers the insight they need to maximize the effectiveness of their advertising.

Anchor Intelligence knows that not all visitors are created the same. Our patent-pending solutions enable advertisers to understand the make-up of each visitor to their site: How likely is this user to convert? Has this user clicked on many ads in the past? Does this user look suspicious? Is this user even human? Using our advertiser traffic quality solutions, our clients can attract the most qualified users to their sites while preventing low quality and fraudulent users from consuming ad spend.

Using our advertiser traffic quality solutions, our clients can attract the most qualified users to their site while preventing low quality users from consuming ad spend.

STAYING UNDER THE RADAR

Advertisers believe there is a click fraud problem, but many do not know how to prioritize click fraud investigations relative to their other marketing initiatives. Because the significance of click fraud is difficult to quantify, advertisers generally wait until there are blatant indications of click fraud attacks before investigating. For example, Anchor Intelligence customers have indicated that click fraud appeared on their radar only after they noticed a sudden spike in traffic for a given ad campaign while conversions rates dropped during the same time period.

Not surprisingly, Anchor Intelligence traffic quality assessments have shown that for many advertisers, the rate of suspicious activity tends to be constant over time, allowing fraudsters to conform to typical traffic patterns over the long term. Without Anchor ’s traffic quality monitoring, suspicious clicks manage to stay under the radar.

How much undetected click fraud are you paying for?

Traffic Quality Monitoring: ClearMark, Anchor’s real-time traffic scoring system, ensures that advertisers focus on acquiring legitimate users to their websites, ClearMark evaluates each click to identify both suspicious and desirable patterns and then assigns a click quality score. Based on these scores, advertisers can adjust individual campaigns, keyword buys, and targeting parameters to focus on users with the highest likelihood to convert and avoid instances of click fraud.

Publisher and Affiliate Reporting: Advertisers can make smarter decisions about where they put their ads using Anchor Intelligence's publisher and affiliate reporting tools. ClearMark segments traffic into the highest- and lowest-quality traffic sources so that advertisers can stop spending money on unwanted visitors. Click quality is reported by the site on which the ad was shown, as well as by the IP address, and location of the clicker. Advertisers can identify which publishers are driving valuable customers and which are driving fraudsters. This information enables advertisers to reallocate ad spend to the highest performing sites and networks.