Traffic Quality Monitoring: ClearMark provides search engines with the ability to assess each click as it happens. ClearMark processes each click using our real-time models. Previous behavior, current patterns, and reputation are all factored into the quality score determination. Search engines can integrate ClearMark’s click quality scores into their existing reporting and billing systems to provide a granular view of traffic quality. ClearScope™, Anchor’s reporting interface, provides search engines with a range of views into their traffic, from the network-level down to an individual click. ClearScope™ also provides reason codes to explain each click score, giving networks unprecedented access to transparent intelligence. With the vast array of insights available through Anchor, search engines can reconcile click counts and filter out poor quality traffic.
Publisher Site Reporting: Anchor Intelligence’s publisher reporting provides ad networks with detailed insight into the best and worst traffic sources. Anchor Intelligence leverages both traffic quality scores and traffic-independent data – such as the site’s content and reputation – to help search engines understand which publishers are driving valuable traffic to advertisers and which publishers are fraudsters. Using ClearScope™, search engines can review individual sites and evict poor quality and fraudulent publishers from their network in order to maintain a high standard for their ad placements. Networks can also identify and promote the best quality publishers by adjusting pricing and revenue share terms.
