Anchor Intelligence: Solutions: Overview

Anchor Intelligence - the source of truth in online advertising

Anchor Intelligence provides you with solutions to make the right investments with your advertising and marketing dollars. Whether it’s increasing conversions, improving the quality of publishers in your network, eliminating bad traffic, or pricing your ad inventory based on quality, Anchor's solutions provide action-oriented insights to better monetize your traffic.	IMPROVING YOUR BUSINESS Using Anchor Intelligence, you can boost your business in several ways. Anchor will help you: Generate higher returns by removing ad inventory that fails to drive value to advertisers. Invest in profit-generating activities, rather than spending resources handling one-off advertiser complaints and investigations. Save on the analytics and engineering resources required to build and maintain fraud detection systems. Stay up-to-date with the “arms race” nature of fighting fraud. Automate the process of vetting new partners and managing existing ones. Gain a sense of security against unknown threats and liabilities from malicious activity. Feel confident promoting or investing in international ad traffic that you know will perform. Differentiate yourself from the competition.
ClearMark ClearMark, Anchor’s real-time traffic scoring system, classifies traffic according to quality, enabling you to maximize the value of each click. ClearMark allows you to identify traffic that has a high probability of converting, as well as traffic that is illegitimate or fraudulent. By integrating with your existing web servers, billing systems, and reporting systems, ClearMark facilitates real-time decision making and traffic optimization. ClearMark At A Glance - Provides real-time scoring within milliseconds - Utilizes self-learning scoring models that adapt to the changing environment of online threats - Leverages hundreds of click/impression attributes, as well as the Anchor Reputation Database - Feeds scoring results directly to your billing systems - Integrates with your existing ad serving infrastructure - Presents scores in ClearScope™, Anchor’s secure online reporting tool ClearScope™ ClearScope™, Anchor’s intuitive reporting interface, allows customers to monitor their traffic quality results online. ClearScope™ offers an array of compelling features and benefits for everyone from senior executives to client support personnel. ClearScope™ Reports At A Glance - Dashboard: At-a-glance summary of site and traffic performance data - Quality Over Time: A graph of traffic volume, demarcated according to quality, during a time period of your choosing - Traffic Source Map: A world view of traffic quality per country - Reason codes: Key contributing factors to traffic quality scores, at both macro and micro levels - Site Search: Tool with which you can find a specific site by name or account number - Site/Campaign Details: Sortable table to identify the highest- and lowest-performing sites, IPs, countries, etc. - Filters: Drill-down views of a single traffic source with which you can find actionable insights - API: Software enabling seamless integration with your existing reporting system

ClearMark real time traffic scoring allows you to identify click fraud, traffic scoring, click scoring, identify conversions, traffic quality management, transparency in advertising, illegitimate clicks, click fraud reporting.